das fernlicht. Future trends Future studies, future living, smart living

Future studies - what for?

Frequently growing challenges narrow the view, leaving us only to react to problems instead of actively shaping the future. Short-lived developments thereby produce short-sighted responses.

There are several reasons why future studies profitably serve to throw a light on emerging social and economic frameworks:

The complexity and dynamic reaction of new markets
An increasing danger to be pushed out of markets without any early warning signals
The innovation and product-lifecycles are getting shorter
Traditional market research that does not take account of long-term perspectives is becoming increasingly error-prone
Shortsighted or routine-blinded responses inhibit innovation processes since new chances tend to develop around interface areas
The only way to sense new potentials is to sense changes early enough
Successfully conveyed visions of the future are key to motivation
Long-term analysis is a reliable decision-making aid for managers
An orientation towards the future is vital for a professional appearance and an innovative image